Your Very Own Google Tax Avoidance Scheme

Every year the marketing budget that companies set aside to pay Google Almighty the cost of online customer acquisition is becoming bigger while not necessarily paying off with valid leads and conversions. Are there any ways around it?

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Brand Based Domain TLDs Could Knock .com into Second Place

Posted: 28 March 2015

Recently introduced, brand name TLDs (top level domains) could knock .com domain names into second place when it comes to having the internet marketing edge. Clearly the introduction of brand based extensions will be too much of an opportunity to be missed.

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Move To A Mobile First Marketing Strategy Or Die

Posted: 28 March 2015

Any business who’s failing to adopt a mobile first strategy will soon face the consequences: mobile media is becoming the primary route for customers to your products and services and if you’re not putting them first they’ll put you last.

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Pangaea Alliance Set To Challenge Google Advertising

Posted: 28 March 2015

The Financial Times, CNN International, The Guardian, Reuters and the Economist have partnered together to pool their digital advertising space, in an attempt to stem the flow of ad spend directed towards the major tech giants Google, Facebook and Microsoft.

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UK Government Says Quantum Technologies Signal New Era For UK

Posted: 28 March 2015

A new strategy designed to guide UK investment in the emerging multi-billion-pound quantum technologies market over the next 20 years has been published. It aims to give UK an advantage in the fast developing quantum technology market.

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