Understanding the elements of conversion optimisation

Despite all of the posts that discuss what colour you call to action buttons should be that’s not really what matters. It’s much better to think of conversion optimisation in the same way as a supermarket layout is optimised for sales. Every single aspect needs to be considered. Supermarkets have learnt that lighting, aisle width, …

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Who’s Andy Degtev?

Everyone needs to start with a first post, I ¬†thought I’d kick off with a quick introduction to who I am. I’m a techie, I’ve been playing with computers since 1991 when I got my hands on an IBM 80386 with 1MB of Ram and a floppy disk holder that really was floppy. I progressed …

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